I don’t just run ads.
I build the strategy, write the brief,
direct the creative, and scale what works.
Seth Parker
Marketing - Paid Media
6+ years turning ad spend into measurable growth
across Meta, Google, and TikTok.
$700K+ Ad Spend Managed
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9x ROAS Blended Return
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54% CPL Reduction
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$700K+ Ad Spend Managed X 9x ROAS Blended Return X 54% CPL Reduction X
About Seth
I've spent 6+ years in the space where paid media and creative strategy collide — and I've learned that the best-performing ads aren't built by the best media buyer or the best creative. They're built by someone who understands both.
That's the role I've carved out for myself.
At Impression Marketing, I manage $700K+ per year in ad spend across Meta, Google/YouTube, and TikTok — not just placing bids, but directing UGC briefs, running hook tests, restructuring audiences, and optimizing funnels end-to-end. I've cut average CPL from $15 to $6.10 and driven a 9x blended ROAS across a portfolio of brands.
I'm Meta Blueprint Certified and Google Ads Certified. But the credential I'm most proud of is a track record that speaks for itself.
Work & Case Studies
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Work & Case Studies X
The work doesn’t lie.
Case studies in paid media, creative strategy, and what happens when both are done right.
$700K in ad spend. 9x back.
Paid Media / Performance
The brief: manage a full portfolio of paid accounts across Meta, Google, and TikTok. The reality: rebuild from the ground up — audience architecture, creative systems, attribution, and scaling logic.
Result: $700K+ managed. 9x blended ROAS. Average CPL dropped from $12–15 to $6.10 — a 54% reduction through creative iteration and funnel optimization.
How we cut cost per lead in half.
Funnel Optimization / Creative Strategy
Most accounts have a CPL problem that looks like a media problem. Usually it's a creative problem. We rewrote the briefs, restructured the audiences, and let the data decide what scaled.
Result: Average CPL went from $12–15 to $6.10 across all active accounts.
3,091% more engagement. Not a typo.
Creative Direction / Paid Support
At L7 Creative Agency, I drove a full creative overhaul for a key brand client while producing video and graphic ad content for 8–10 clients simultaneously.
Result: 3,091% increase in engagement. 1,984% increase in impressions. All from rethinking what the creative was actually saying.
